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Red Flag Alert's Growth Propensity Score, in Partnership with The Data City

Dr. Nicola Headlam, Chief Economist & Head of Public Sector, Red Flag Alert

Identify Companies That Are Genuinely Growing in Emerging Economy Sectors

There are plenty of companies with a high propensity for growth across the country. Having the ability to identify growth companies can provide businesses with competitive advantage from being able to produce a database of people to target to facilitate growth to planning economic interventions such as training and support.

But, how do you identify companies with a high-propensity to grow? Traditionally, growth has been defined by the amount of investment a company has. This approach has drawbacks though as it doesn’t benefit companies that may be growing organically without investment.

Identifying genuine growth is what’s important and, in partnership with our local authority user group The Living Lab, Red Flag Alert has created a true growth propensity score. Taking firm-level data and applying complex calculations, we aim to identify which businesses are growing at a rate of 1.2% over 3-4 years – that’s the OECD’s definition of a fast-growing company.

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How we Calculate the Score

We aggregate factors including turnover and staff headcount to give a score from 1 to 100. Developed by The Data City, we also combine this with RTICs, an alternative to SIC codes that provides a new way of classifying companies that are in emerging economic markets, such as MedTech or Artificial Intelligence. Companies who are highly innovative and show a high propensity for growth will generate a score closer to 100 using Red Flag Alert's growth score.

To discover how Red Flag Alert’s growth score can help your business, get in touch with Dr Nicola Headlam using the form on this page.

The Growth Score is already being used and trusted by several local economies including…

About Red Flag Alert – Leaders in Data

Starting life in 2004 as a way to help businesses identify insolvent companies, Red Flag Alert has since developed to provide business intelligence for multiple use cases from sales and marketing enablement, credit risk and compliance.

We don’t just provide data either. Every business has data but how it’s used and analysed is what makes it powerful. We create sophisticated algorithms to turn data into valuable, powerful insights while our data can also be connected using bespoke APIs to enhance your current datasets. Our algorithms and unique scoring models are developed to reflect a modern post-covid economy and all our data is updated in real-time. Our platform is now used by 1000s of businesses from large FTSE 100 financial service organisations and banks to SMEs.

 

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